Pity
Pity is empathy we feel toward someone who has been unjustly trespassed against. We often feel pity for others due to death, injury, sickness, calamity, natural disaster, accidents, and so on. We can feel pity for people who are close to us as well as toward people we don’t know at all.
Your Emotional Radar
When using emotions in persuasion, remember to pay attention to the circumstances that surround your presentation. Aristotle highlighted three aspects you should consider:
The nature of the actual experience (funeral, party, sporting event, fundraiser, or business meeting)
Those toward whom the message will be directed (blue or white collar, male or female, religion, race, common interests, or hobbies)
The likely emotion that will be created in participants (what is going to happen?)
[9]L. Janis and S. Feshbach, ‘‘Effects of Fear-Arousing Communications,’’ Journal of Abnormal and Social Psychology (1953): 78–92.
Tip the Scale
As a Master Persuader you know how to use the dual engine of Balance. This dual engine allows you to fly straight and true in any persuasive situation; become a student of both logic and emotion and develop the ability to articulate logic that rings true to your audience; and learn how to use your human emotion radar. It will help you determine important aspects of your audience, such as what your prospects are feeling, what emotions they are trying to hide, and how you can use each of these emotions in the persuasive process. As a Master Persuader you know what emotion to use, when to use it, how to trigger specific emotions, and how to balance the audience’s emotion with logic. Engineer your persuasive message with Balance
Taken From : Maximum Influence : The 12 Universal Laws of power Persuasion
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