The Uninformed Audience
An uninformed audience lacks the information they need to be convinced. To persuade them, you should employ the following tactics:
Encourage them to ask questions throughout the presentation.
Keep the facts simple and straightforward.
Find out why they are uninformed.
Use examples and simple statistics.
Quote experts the audience respects.
Stress your credibility, such as degrees, special expertise, and experience.
Make your message interesting in order to keep their attention.
Use the Law of Dissonance and the Law of Scarcity.
The Supportive Audience
A supportive audience already agrees with you. You may think that persuading these people is easy, but remember that your goal is to get them to take action, not necessarily to just agree with you. These techniques should be used with a supportive audience:
Increase energy and enthusiasm with inspiration.
Prepare them for future attacks by inoculating them against other arguments.
Get them to take action and to support your cause.
Let them know what needs to be done.
Use testimonials to intensify the commitment.
Use the Law of Esteem and the Law of Expectation.
Most audiences are a mix of all four of these types. Find out the dominant audience type that will be present and tailor your remarks accordingly. Of course, mix in some techniques from the other three areas since your prospects will always be a blend of all four.
Taken From : Maximum Influence : The 12 Universal Laws of power Persuasion
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